Step 7: Exchange links and banners

There are several factors that determine the benefit that you get when you exchange links with any website. Knowingly or unknowingly, sometimes you may be giving away some of your hard earned PR (page rank) without getting anything in return. While it is debatable if the primary purpose of exchanges is the traffic or the Page Rank gain, a combination of both these motivations is usually present when we exchange links. Some of the factors that help to determine the value of an incoming link are

• 1> The PR and number of links o­n the Page Linking to you.
  This is obvious, the higher the PR, the better the link in general, but a link from a pr4 page with 10 external links is better than a link from a pr5 page with 100 external links. The PR that a page has gets distributed between all the links on that page so the PR and the number of links together should be used to determine the worth of a link.
To check if the PR of the link page is real or faked by using a 301 redirect, all you need to do is to look at the google cache of the link page, if the url shown in the google cache is different from what you are looking for, then it means that the pr that you are seeing is stolen from the page that google cache shows ! To view the google cache you need to search in google using cache:url where url is the link to the page you are checking.
• 2> Direct or Redirected Link
  Many sites like the yahoo directory link to keep track of which site gets how many clicks. the o­nly way they can determine which link the users are clicking o­n is by having a redirected link. Many people believe that this will prevent the PR from flowing; generally this is true but not always. A 302 redirect is a temporary redirect which does not pass the PR, where as a 301 permanent redirect allows the PR to flow.
• 3> Meta Tags
  The robots meta tags determines if a page will be indexed by the searchengine or not, and if the links o­n the page will be followed or not. If the page linking to you has a meta tag like
  < meta name="ROBOTS" content="NOINDEX,NOFOLLOW" />
  then there is no use of a link from that page
• 4> robots.txt exclusions
  The robots.txt file is used to inform the searchengine spider which pages o­n a site should not be indexed. When the search engine crawler visits your site, the first file it looks for is the robots.txt - if this file is found, the crawler will obey the rules in this file. Some directories or pages may be excluded and the crawler will o­nly spider the section of the website that is not excluded. When you exchange links it is a good practice to look at http://linkexchangesite.com/robots.txt just to get an idea if the page where your link is going to be placed is out of reach for the crawlers. If there is no robots.txt file then the site will return a 404 page not found error, this is not a problem.
• 5> javascript includes or redirects
  To reduce the size of a page, some webmasters prefer to place links in an external javascript file! Google has been crawling external .js files for the past year and it is not likely that the search engines can be fooled. The website logs indicate that the external scripts are considered as much a part of the page as the other elements. So if someone cleverly tries to provide a link using the following code <a href="" o­nClick="window.location=yoursite;return false;">text link</a> it will not fool the search engines.
• 6> IFRAMES
  An IFRAME is a page inside another page. If you encounter a site that is using an IFRAME to link to other sites, you should visit the IFRAME url and check the PR of that page independent of the outer page. You should determine the worth of the link by the PR of the inner page. It may so happen that if a page in an IFRAME is used from multiple sites, the IFRAME page could have a higher PR than the outer page. In that case getting a link from an IFRAME can be an advantage. Webmasters who have lots of sites may find it easier to maintain o­ne links page for all sites using an IFRAME. You cannot blame them, you have to do your homework before you decide to exchange links.
• 7> In Context Links
  There is a good amount of speculation and I myself do believe that incontext links are given more importance by the searchengines. So if I have a choice between an incontext link like
  Here is the <a href=...>Link</a> to my site
  and a standalone link like
  <a href=...>Link to Site</a>
  I would certainly go for the in context link.
• 8> Link Title
  You may know that is vitally important to have your keywords in your link text. In addition to the link text the link title parameter also is believed to play some role.
  So
  <a href=... title="keywords">Key Words</a>
  is preferable to <a href=...>Key Words</a>
  The title parameter works link the alt for images, it pops up when the mouse hovers over the link.
• 9> Bold
  Links in bold are believed to be given more importance
  So
  <b><a href=...>Keywords</a></b>
  Is preferable to <a href=...>Keywords</a>
  It is not always possible to get a bold link but there is no harm trying, it also makes your link stand out from the others o­n the page.
• 10> Prominence
  I am not sure about this, but some people have debated that the higher o­n the page that your link appears, the more important it is considered by the search engines. When the page uses tables, the HTML for the left side of the table comes ahead in the html code followed by the html for the right links, this would cause the left links to be given more importance than the right links.

Exchange Banners

Exchange Hits

Join an Affiliate Program

Website related resources

Websites for fun